We’ve talked about SEO for your job search. Think of SEO as Skills and Experience Optimization and be mindful of the keywords you use to “optimize” your search tools, especially your cover letter and resume! But there’s another and equally important layer of optimization that you must consider: social media. Social Media Optimization (SMO), a [...]
My colleague Charlotte Weeks and I are hosting a 1-hour teleseminar this month for job-seekers! Sign up to learn 28 proven yet underutilized strategies to find a new a job faster. The big day is Tuesday, October 26th at 12 Noon Central Time. Can’t make it? No worries! The playback link will be provided to [...]
I’m introducing a new blog series entitled Inspiration of the Week. If you have a favorite quote, poem, saying or verse that inspires you, be it a famous person’s meanderings or just something your grandpa used to say, send it my way. If I like it, I’ll use it! To get things started, here is [...]
“Do I need to be on Twitter?” If I had a dollar for every time a coaching client asked me that… let’s just say Santa would be coming early this year. The problem with this question is that it’s the wrong one to ask. Instead, ask yourself if you should understand Twitter and its implications [...]
Keywords, keywords, keywords. It’s all online marketers seem to talk about; as a job-seeker, you should be obsessed with them too! Recently I wrote about SEO for your search: Skills and Experience Optimization. So how do you know if you’re doing it well? Check out Wordle.net. This simple online tool will help you measure the [...]
If you’re not sure, here’s how to tell: Google yourself. It’s no secret that first impressions are important. What some fail to realize is that in the digital age, first impressions happen online. Your online image “has become the new calling card, the first point of contact,” says Dr. Hogan of Oxford University’s Internet Institute. [...]
This September marks the 10th annual International Update Your Resume Month. Yeah, I didn’t know about till now either. Many years ago when I was a young marketer trying to climb the ladder, my boss and mentor gave me a bit of advice that has served me well over the years. Each January, he said, [...]
